CNBC On Assignment - Inside PopMart -

CNBC takes viewers behind the scenes of China‘s booming IP powerhouse as it looks beyond its home market for its next wave of growth. From character creation to global expansion, this On Assignment delivers an exclusive look at how Pop Mart is transforming designer collectibles into a worldwide business.

CNBC goes on assignment at the biggest events around the world, bringing you interviews and insight from the most influential leaders in business, politics, activism and the arts.